Background
Sweet talk was the first ever bubble tea shop that opened in 2002 and it was very popular
during the economic recession as their drinks were about 1 to 2 dollars while their competitors were priced at 5 dollars. However, many of their past customers (Gen Zs and Gen Ys) said that it was 5-10 years ago since they last drank sweet talk which was during their Primary to Secondary school days.
Problem Statement
How might we bring back past customers of Sweet Talk in order to increase sales and
brand loyalty?
Give the brand a facelift to make Sweet Talk relevant amongst its competitors and be
sustainable for the future.
Target Audience
Sweet Talk’s past customers!
Gen X: College Students
Gen Y: Working Adults
Outcome
Using a brand narrative of nostalgia as our design approach, it will bring back good old
memories of their experience with Sweet Talk before they started adulthood.
Our Out-of-home poster is placed at bus stops where our target audience can simply take a bus or walk to the nearest Sweet Talk shop in neighbourhood malls and under HDB blocks.
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